--- title: "Designer Case Study: Rockville Interiors Video Contest" description: Read how Rockville Interiors used a social media contest to drive traffic, gain likes, and create an audience through video promotion - all to increase their brand's reach. image: https://blog.fabricut.com/hubfs/IMG_1983_small.jpg --- - [Fabricut](https://www.fabricut.com) - [Trend](https://www.trend-fabrics.com) - [Stroheim](https://www.stroheim.com) - [S. Harris](https://www.sharris.com) - [Vervain](https://www.vervain.com) - [Home](https://blog.fabricut.com#top) - Our Brands - [Fabricut](https://www.fabricut.com) - [Trend](https://www.trend-fabrics.com) - [Stroheim](https://www.stroheim.com) - [S. 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Harris](https://www.sharris.com) - [Vervain](https://www.vervain.com) - [Inspiration](https://blog.fabricut.com/topic/inspiration) - [Licensee Features](https://blog.fabricut.com/topic/licensee-features) - [Collections](https://blog.fabricut.com/topic/collection-highlights) - Social - [Instagram](https://www.instagram.com/fabricut) - [Pinterest](https://www.pinterest.com/fabricut) - [Facebook](https://www.facebook.com/fabricut) - [YouTube](https://www.youtube.com/channel/UCqB3kCh2_sSjX44veWrl1dA) - [Twitter](https://www.twitter.com/fabricut) [Guest Bloggers](https://blog.fabricut.com/topic/guest-bloggers) # Designer Case Study: Rockville Interiors Video Contest **[Fabricut](https://blog.fabricut.com/author/fabricut)** July 01, 2018 [0](https://blog.fabricut.com/designer-case-study-rockville-interiors-video-contest) [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) [![Share on pinterest](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/pinterest-color.png?width=24&name=pinterest-color.png)](http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Dpinterest&media=) [![Share on email](https://7528311.fs1.hubspotusercontent-na1.net/hub/7528311/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/email-color.png?width=24&name=email-color.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.fabricut.com%2Fdesigner-case-study-rockville-interiors-video-contest%3Futm_medium%3Dsocial%26utm_source%3Demail) We hear from designers who use our products around the globe that the "rules of engagement" with their customers are ever changing. Success in interior design is now about more than style - it's about how well one can engage its core audience/demographics with that style, ultimately resulting in a sale.  We visited with Rockville Interiors, the D.C. area’s premier fabric workroom specializing in the design, fabrication and installation of custom window treatments, re-upholstery, slipcovers, etc., about the contest they ran recently featuring one of our fabrics, to keep their audience engaged with their products.  **The Goal**: Rockville Interiors wanted to drive more traffic to their social media profiles so that they could increase engagement and likes on Facebook. **The Contest**: They created a Facebook contest to ask their customers what they would do with a certain type of Fabricut fabric for a Home Design Makeover worth $5,000. The Facebook fan with the most novel idea would win. The contest was also cross promoted on Instagram and Twitter and supported with Facebook advertising. [![Rockville Interiors - Case Study](https://blog.fabricut.com/hs-fs/hubfs/Blog%20Images/Rockville%20Interiors%20Guest%20Blog%20Case%20Study/Home20Design20Makeover20-20Before20Photo.jpg?width=600&name=Home20Design20Makeover20-20Before20Photo.jpg)](http://rockvilleinteriors.com/) **The Results**: Rockville Interiors received tons of entries on their Facebook due to the contest, and 524 new Facebook likes during the contest period. While they say their new likes came from their Facebook advertising mostly, their organic audience viewed 89 pages and were responsible for 2,344 post engagements.  [![Rockville Interiors - Case Study](https://blog.fabricut.com/hs-fs/hubfs/Blog%20Images/Rockville%20Interiors%20Guest%20Blog%20Case%20Study/IMG_1983.jpg?width=600&name=IMG_1983.jpg)](http://rockvilleinteriors.com/) **Video Promotion for their Contest:** [![Download the Rockville Interiors Case Study](https://no-cache.hubspot.com/cta/default/3344545/2447063d-f4ee-4d29-a183-3bb07fb4c2cb.png)](https://cta-redirect.hubspot.com/cta/redirect/3344545/2447063d-f4ee-4d29-a183-3bb07fb4c2cb) Have an engagement idea? Comment below. And if you're interested in this kind of case study, sign up for our blog!  For more information on Rockville Interiors, go to [www.RockvilleInteriors.com](http://www.rockvilleinteriors.com/).  Tags [Guest Bloggers](https://blog.fabricut.com/topic/guest-bloggers) [![](https://blog.fabricut.com/hubfs/Fabricut.jpg)](https://blog.fabricut.com/author/fabricut) #### [Fabricut](https://blog.fabricut.com/author/fabricut) Our Fabricut marketing team loves sharing design inspiration with our readers, and we've put this blog post together with you in mind! Previous Article [Relive Paris Deco Off 2018](https://blog.fabricut.com/relive-paris-deco-off-2018) Next Article [Working with Lavender Color Combinations](https://blog.fabricut.com/working-with-lavender-color-combinations) ### Subscribe to the Blog ### You may also like... 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